Last Updated: July 7, 2026
Privacy Policy
This Privacy Policy describes how Social Links collects, uses, and discloses Your data when You visit this Website, interact with Our online forms or marketing, use Our Services, or attend Our webinars or events, and tells You about Your privacy rights.
Interpretation and Definitions
Interpretation
Words with their initial letters capitalized have the meanings defined below.
The following definitions shall apply regardless of whether the terms appear in the singular or the plural.
Definitions
For the purposes of this Privacy Policy:
ACCOUNT
means a unique account created for You to access Our Services.
ACTIVE INTERACTION
refers to:
- submitting a form on the Website;
- registering for or participating in Our webinar or event;
- logging into an Account;
- communicating directly with Our sales or support teams.
CIPA
refers to the California Invasion of Privacy Act.
COOKIES AND SIMILAR TRACKING TECHNOLOGIES
refer to browser cookies, local storage and session storage objects, IndexedDB, web beacons (pixels), and other similar tracking technologies. Cookies are small files placed on Your Device that, among other functions, track Your browsing history on the Website.
DATA CONTROLLER (or "Controller" or "Business" under applicable data privacy laws)
refers to the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of Personal Data, as defined under applicable data privacy laws.
DATA PROCESSOR (or "Processor" or "Service Provider" under applicable data privacy laws)
refers to the natural or legal person, public authority, agency, or other body that processes Personal Data on behalf of the Data Controller, as defined under applicable data privacy laws.
DATA SUBJECT (or "Consumer" under applicable data privacy laws)
refers to an identified or identifiable individual to whom the Personal Data relates, as defined under applicable data privacy laws.
DEVICE
means any electronic device capable of accessing the Website or the Services, including, but not limited to, computers, smartphones, and tablets.
EEA
refers to the European Economic Area.
EU
refers to the European Union.
GDPR
refers to the EU General Data Protection Regulation.
PERSONAL DATA (or "Personal Information" under applicable data privacy laws)
is any information relating to an identified or identifiable individual, as defined and to the extent protected under applicable data privacy laws.
SERVICES
refer to T-Frame services.
SOCIAL LINKS (referred to as either "We", "Us" or "Our")
refers to Social Links, LLC, acting as the Data Controller for the Personal Data processed under this Privacy Policy.
For contact details, see the Contact Us section.
VENDOR
refers to any third-party company or individual engaged by Social Links or its affiliate to facilitate or maintain the Website and/or the Services (such as providing infrastructure and security tools), analyze how the Website and/or Services are used (such as for data analysis, marketing, and CRM), host Our webinars and events, or perform other related services, or to whom Personal Data is otherwise disclosed through Cookies and Similar Tracking Technologies.
Depending on the purposes of the data processing activity, Vendors act either as Data Processors (for Our purposes) or as Data Controllers (for their own purposes).
WEBSITE
refers to Our website, accessible at https://trusterity.io.
YOU
means the individual accessing, using, or purchasing the Services, visiting the Website, or registering for or participating in Our webinars and events.
For the purposes of applicable data privacy laws, You are the Data Subject.
Who Is Responsible for Your Personal Data
Social Links, LLC acts as the Data Controller for the Personal Data processed under this Privacy Policy, unless otherwise stated herein.
Please note that certain of Our Vendors also process Your Personal Data, collected via Cookies and Similar Tracking Technologies, for their own purposes and act as Data Controllers. For a list of these Vendors and the essence of Our arrangements with them, please refer to the Our Vendors Using Cookies and Similar Tracking Technologies on Our Website for Their Own Processing Purposes section.
How We Collect Your Personal Data
We obtain Personal Data:
- directly from You (e.g., when You submit forms or communicate with Us via email);
- indirectly from You (e.g., automatically through Cookies and Similar Tracking Technologies during Your interactions with Our Website and Our emails); and
- from third parties (e.g., users of Our services. For more information, please see the T-Frame Privacy Notice).
If You consent to the use of non-necessary (analytics and/or advertisement) Cookies and Similar Tracking Technologies, We may supplement, update, or enrich Your Personal Data with professional information obtained from Our Vendors, such as HubSpot, Google, Meta, LinkedIn, and X. For more details, see the section about data collection through Cookies and Similar Tracking Technologies on the Website.
Personal Data We Collect: Purposes, Legal Bases, and Retention
Please note that any Personal Data collected for the specific purposes listed below in this section may also be processed and disclosed under the legal bases and for the purposes specified in the Sharing of Your Personal Data section, such as corporate governance, corporate financing, and business restructuring.
We and some of Our Vendors collect and process Personal Data of the following individuals:
All Website Visitors: through Cookies and Similar Tracking Technologies used on the Website
| Cookies and Similar Tracking Technologies | ||||
|---|---|---|---|---|
| Necessary | Analytics | Advertisement | ||
| Our Purpose of Processing | To record and manage Your preferences regarding the use of non-necessary Cookies and Similar Tracking Technologies (such as pixels), as well as to recognize automated privacy signals (such as GPC). | To maintain Website security, support core Website functionality, deliver essential scripts, and prevent fraudulent use of Our Services. |
1. To prepare statistical reports on visitor activity, monitor Website performance, identify traffic sources, measure the effectiveness of marketing communications and campaigns, analyze the profiles of the organizations associated with Our Website traffic, and perform professional audience segmentation.
|
1. To identify the organization associated with Your visit, analyze Your professional interests, attribute marketing conversions, optimize ad targeting, synchronize user profiles across third-party platforms, and personalize ads (including for purposes of online behavioral advertising and serving ads targeted to Your interests, and enabling personalized retargeting to display relevant advertisements about Our Services on third-party websites).
This includes processing data to target Our ad campaigns to You, deliver commercial and transactional messages, improve ad delivery, personalize features and content, improve, provide, and secure the Meta Company Products, as well as to exclude certain users from seeing Our ads and obtain marketing measurement and analytics.
|
| Our Vendors who Process Your Personal Data for Their Own Purposes |
HubSpot (Tracking Code),
Google (Google Analytics)
|
Google (Google Analytics with enabled Remarketing and Advertising Reporting Features),
Meta (Facebook) (Meta Pixel),
LinkedIn (LinkedIn Insight),
X (Twitter) (X Pixel)
|
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|
For information about the purposes of Our Vendors, the Personal Data they collect, and other details about their processing activities, see the Our Vendors Using Cookies and Similar Tracking Technologies on Our Website for Their Own Processing Purposes section.
Please note that the Vendors We engage and the tools used on Our Website are not limited to those listed in this section. This section only lists those of Our Vendors that process Your Personal Data for their own purposes, and tools that they use to do so.
| ||||
| Legal Basis | Legal obligation to provide privacy notices and obtain consents (for EEA Data Subjects: Article 6(1)(c) GDPR), Our legitimate interests to record, retain, and demonstrate compliance with Your privacy choices (for EEA Data Subjects: Article 6(1)(f) GDPR). |
Our legitimate interests to operate a secure, stable, and functional website (for EEA Data Subjects: Article 6(1)(f) GDPR). |
Your consent (for EEA Data Subjects: Article 6(1)(a) GDPR). You have the right to withdraw Your consent at any time. For details on how to manage Your choices, see the How to Manage Cookies and Similar Tracking Technologies on the Website section. |
|
| Storage Period | For a period of 5 years following Your last visit or until the expiration of the statutory limitation period for privacy-related claims, whichever is longer. | Up to 14 months following Your last visit or until You withdraw Your consent. | ||
| Notes | Information is recorded and disclosed in real-time during Your session (for California residents: for details, see the California Notice: Real-Time Data Sharing section). |
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| Categories of Personal Data: | ||||
| User Preference Data | Technical records of Your consent choices and preferences (information on whether You granted or denied consent for specific categories of Cookies and Similar Tracking Technologies), timestamp of the consent interaction, technical cookie identifiers (flags) required to remember banner display states and prevent it from reappearing during the session, and automated privacy signals (such as GPC status). | |||
| Platform and Vendor Identifiers | Visitor identifiers to maintain a verifiable audit trail of Your privacy preferences and control the activation of Cookies and Similar Tracking Technologies. | Technical identifiers (e.g., Cloudflare identifiers) used to distinguish human users from automated scripts and ensure infrastructure safety. | Visitor identifiers (e.g., Google ClientID or HubSpot tracking tokens). | Visitor identifiers (e.g., Google ClientID, Meta Pixel, LinkedIn Insight Tag, or X ID) used to synchronize user profiles across different platforms and sessions. |
| Network Identifiers | IP address. | IP address. | IP address. | IP address. |
| Geolocation Data | Approximate location including country and region, derived from the IP address. | Approximate location including country and region, derived from the IP address. | Approximate location including country, region, and city, derived from the IP address. | Approximate location including country, region, and city, derived from the IP address. |
| Device and System Data | Browser type and version (User-Agent), operating system, language settings, and screen resolution analyzed for bot detection and correct interface rendering. | Browser type and version (User-Agent), operating system, language settings, and screen resolution to analyze the technical characteristics of Your Device and optimize future Website compatibility. | Browser type and version (User-Agent), operating system, language settings, and screen resolution to optimize advertisement formatting and dynamic website content adjustment and prevent ad fraud across different Devices. | |
| HTTP Header Fields and Visit Details | Timestamp, URI (the specific web address accessed), Referrer (the previous page visited); | Standard technical data transmitted in every request, including timestamp, URI (the specific web address accessed), Referrer (the previous page visited), and Global Privacy Control (GPC) status; | Standard technical data transmitted in every request, including timestamp, URI (the specific web address accessed), Referrer (the previous page visited), and Global Privacy Control (GPC) status. | |
| timestamp of the previous visit / request. | timestamps of the first and previous visits, and the total number of sessions for the specific visitor. | |||
| Interaction and Engagement Activity | Website interaction and session logs, including viewed pages, page scrolls, outbound clicks, downloaded files, video engagement, and submission of interactive Website features. | Website interaction and session logs, including viewed pages, page scrolls, outbound clicks, downloaded files, video engagement, and submission of and interactions with interactive Website features (including HTML DOM elements such as button text and page name, button action such as click or view), and a session-unique user hash (used to count unique actions on Our Website). | ||
| Organizational Identifiers | Professional tracking identifiers (e.g., organizational domain and identifiers) used to identify the organization associated with Your visit and associate anonymous traffic with organizational profiles. | Professional tracking identifiers (e.g., organizational domain and identifiers) used to identify the organization associated with Your visit and associate anonymous traffic with organizational profiles. | ||
| Marketing Attribution Data | Advertising campaign parameters (UTM tags: source, medium, campaign) and ad-click identifiers (e.g., GCLID) to measure the effectiveness of marketing efforts and identify traffic sources. | Advertising campaign parameters (UTM tags: source, medium, campaign) and ad-click identifiers (e.g., GCLID) to attribute conversions and optimize ad targeting. | ||
| Interest Profiles | Records of interest in specific products or services to enable personalized retargeting and the display of relevant advertisements on third-party platforms. | |||
| Enriched Metadata | Probable industry, organization size, and business segment (or operational sector) derived from Your digital identifiers, website activity, or data provided for statistical reporting and audience segmentation. | Probable industry, organization size, and business segment (or operational sector) derived from Your digital identifiers, website activity, or data provided. | ||
|
Form Submission and Interaction Data
(if You fill out a form on the Website)
|
Technical fact / event of a form submission (conversion event), data You provide in the Website form fields, except for the T-Frame check form, as well as associated marketing and attribution identifiers. | Technical fact / event of a form submission (conversion event) as well as associated marketing and attribution identifiers. | ||
| For more information, see the section about data collection with regard to Website visitors who fill out forms. | ||||
For more information on Our use of Cookies and Similar Tracking Technologies, see the following sections:
- Cookies and Similar Tracking Technologies We Use
- How to Manage Cookies and Similar Tracking Technologies on the Website
All Website Visitors: through Standard Server Logs
In addition to the data collected through Cookies and Similar Tracking Technologies, We collect and process the following Personal Data when You visit and browse Our Website. This data is automatically processed within Our Website infrastructure and by Our Vendors, such as infrastructure, hosting, and cybersecurity providers, on Our behalf for the specific purpose outlined below.
Purpose of Processing: To maintain secure and stable delivery of the Website content, maintain server infrastructure performance, prevent technical errors, mitigate security risks or unauthorized activities, and optimize interface presentation.
Legal Basis: Our legitimate interests to securely operate the Website, ensure its technical availability, and deliver an optimized user experience (for EEA Data Subjects: Article 6(1)(f) GDPR).
Categories of Personal Data:
- IP address;
- The specific URL of the requested Website page (the page You are visiting);
- Standard HTTP request header fields (such as browser type, operating system family, language preferences, referral URL, and automated privacy preference signals (such as Global Privacy Control (GPC) status));
- Date and time of the network request.
Storage Period: Processed temporarily during Your session to establish and maintain Your connection to the Website. Where technical log information is retained by Our hosting and infrastructure providers, it is stored only for as long as necessary to ensure the security, availability, troubleshooting, and proper operation of the Website, in accordance with their applicable retention policies.
Website Visitors who Fill Out Forms
In addition to the data related to all Website visitors automatically collected through Cookies and Similar Tracking Technologies and standard server logs, We collect and process the following Personal Data which You specifically provide by filling out forms on the Website, as well as related information.
T-Frame check form
For information on data collection and processing, please see the T-Frame Privacy Notice.
Contact Form
If You consent to receive newsletters, marketing, and promotional materials, see also the section about data collection with regard to subscribers to Our marketing communications for details on how Your Personal Data is processed.
Purpose of Processing: To contact You to respond to Your inquiry, manage Your inquiry, and analyze the professional profile of incoming inquiries for lead management, and to maintain subsequent communication regarding Your request.
Mandatory information and consequences of failure to provide: All form fields indicate information that is required to achieve the specified processing purposes. If You choose not to provide the required information in these mandatory fields, the form cannot be submitted, and We will be unable to process Your request or contact You regarding Your inquiry.
Legal Basis: Our legitimate interests (for EEA Data Subjects: Article 6(1)(f) GDPR) to handle inbound corporate inquiries and manage business communications.
Categories of Personal Data:
- Your full name, business email address, job title;
- Details of the organization You represent: name.
Storage Period: For the duration necessary to completely resolve Your inquiry and manage subsequent business communication, and for a period of 2 years, which starts anew with each subsequent Active Interaction.
Early Access List Join Form
If You consent to receive newsletters, marketing, and promotional materials, see also the section about data collection with regard to subscribers to Our marketing communications for details on how Your Personal Data is processed.
Purpose of Processing: To add You to the early access list to Our Services.
Mandatory information and consequences of failure to provide: All form fields indicate information that is required to achieve the specified processing purposes. If You choose not to provide the required information in these mandatory fields, the form cannot be submitted, and We will be unable to process Your request or contact You regarding Your inquiry.
Legal Basis: Your consent (for EEA Data Subjects: Article 6(1)(a) GDPR). You have the right to withdraw Your consent at any time. Please follow the unsubscribe link or instructions provided in any email We send or contact Us to withdraw Your consent.
Categories of Personal Data:
Your email address.
Storage Period: For the testing phase or until You withdraw Your consent.
Webinar / Event Registration Form
For information on data collection and processing, see the Attendees of Our Webinars and Events section.
If You consent to receive newsletters, marketing, and promotional materials, see also the section about data collection with regard to subscribers to Our marketing communications for details on how Your Personal Data is processed.
Subscribers to Our Marketing Communications
In addition to the data related to all Website visitors automatically collected through Cookies and Similar Tracking Technologies and standard server logs, We collect and process the following Personal Data of subscribers to Our marketing communications.
Purpose of Processing: To deliver Services updates, to promote Our Services, webinars and events via newsletters, marketing, and promotional materials, sent periodically (typically not exceeding 2–3 times a week, except for critical announcements and alerts).
Legal Basis: Your consent (for EEA Data Subjects: Article 6(1)(a) GDPR). You have the right to withdraw Your consent at any time. Please follow the unsubscribe link or instructions provided in any email We send or contact Us to withdraw Your consent and opt-out of receiving these communications.
Categories of Personal Data: Your name, email address.
Storage Period: For a period of 2 years, which starts anew with each subsequent Active Interaction, or until You withdraw Your consent.
Attendees of Our Webinars and Events
Please note that Our webinars and events may be photographed, recorded, or live-streamed. By choosing to attend, You acknowledge that Your image, voice, or likeness may be captured.
- For webinars: If You choose to enable Your camera, unmute Your microphone, or actively participate in the session, Your audio and visual presentation will be included in the recording. If You do not wish to be recorded, please keep Your camera and microphone disabled and use the text chat for communication.
- For offline (in-person) events: General photography and video filming of the venue, including crowd and background shots, may take place throughout the event. If You wish to minimize the chance of being photographed or filmed, We recommend that You choose seating further from the stage or cameras and avoid posing for photographers.
Webinars and events may be hosted and recorded not only by Social Links, but also by its co-hosting partner and/or a sponsor of the webinar / event (each a "Host" and, together, the "Hosts"), and all Hosts will be disclosed as part of the webinar / event offering). Please refer to all other Hosts' privacy policies for further information on how they use Your Personal Data, as Hosts may collectively use and transfer Your Personal Data among themselves, including, for example, Your webinar sign-in information and any audio and/or video recordings of the webinar / event (if applicable) so long as the transfer is consistent with the uses contained in this section and the relevant Host's privacy policy.
In addition to the data related to all Website visitors automatically collected through Cookies and Similar Tracking Technologies and standard server logs, We and other Hosts (if any) collect and process the following Personal Data of attendees of Our webinars and events.
Purpose of Processing: To administer the webinar or event, including to ensure You can sign-in to the webinar or participate in the event, evaluate attendance and engagement, and provide follow-up communications.
Mandatory information and consequences of failure to provide (if You submit a form on the Website to attend Our webinar or event): Form fields marked with an asterisk (*) or otherwise explicitly designated as mandatory indicate information that is required to achieve the specified processing purposes. If You choose not to provide the required information in these mandatory fields, the form cannot be submitted, and We will be unable to register You for the webinar or event. Provision of any data in fields not marked with an asterisk (*) is optional.
Legal Basis: The legitimate interests of Social Links and other Hosts (if any) to provide requested educational content, manage event attendance, analyze attendee engagement to improve future initiatives, and ensure a high-quality experience for attendees (for EEA Data Subjects: Article 6(1)(f) GDPR).
Categories of Personal Data:
- Your first name, last name, email address, phone number, job title, and position (role);
- Details of the organization You represent: name, information regarding the current business relationship status with Us;
- Other information collected via a registration form;
- Details of the webinar or event registered for or attended (including webinar/event title, topic, date, and time);
- Unique attendee tokens, attendance status, duration of participation, and interaction logs (such as Questions and Answers (Q&A), chat messages, and poll responses).
Storage Period: From the date of Your registration until 3 months after the webinar or event concludes, as necessary for its post-event administration and follow-up communications with attendees (such as distributing presentation materials, sharing event recordings, and processing attendee feedback).
Purpose of Processing: To understand industry-wide pain points, to enhance Social Links' or a Host's products and/or service offerings, for Social Links' or any Host's general marketing purposes, and internal archiving (for quality assurance, knowledge management, and historical record-keeping).
Legal Basis: The legitimate interests of Social Links and other Hosts (if any) to promote their services (for EEA Data Subjects: Article 6(1)(f) GDPR).
Categories of Personal Data:
- Your first name, last name, email address, phone number, job title, position (role), and organization details;
- Details of the webinar or event registered for or attended (including webinar/event title, topic, date, and time);
- Unique attendee tokens, attendance status, duration of participation, and interaction logs (such as Questions and Answers (Q&A), chat messages, and poll responses);
- Audio and video recordings of the webinar or event.
Storage Period: For 2 years from the date of the webinar or event for marketing and promotional purposes; upon expiration of this period, the recordings may be retained in Social Links' internal business archive for quality assurance, knowledge management, and historical record-keeping for 10 years.
Service Users
For information on data collection and processing, please see the T-Frame Privacy Notice.
How We Determine Storage Periods
We store the Personal Data collected pursuant to this Privacy Policy for as long as necessary to fulfill the purposes outlined herein.
For details, see the Personal Data We Collect: Purposes, Legal Bases, and Retention section.
Cookies and Similar Tracking Technologies We Use
The tracking technologies We use include:
Browser Cookies
Browser Cookies allow Us and some of Our Vendors to identify Your device, secure Your access to the Website, and help Us understand how visitors interact with Our content. Browser Cookies can be "Persistent" (remaining on Your device for a set period, unless cleared by You earlier) or "Session" (deleted automatically when You close Your web browser).
Please note that while Browser Cookies may expire or be deleted from Your Device, the Personal Data collected through them may still be retained by Us in accordance with Our storage periods, as well as Our Vendors who process Your Personal Data for their own purposes in accordance with their respective privacy policies. For details, see the Personal Data We Collect: Purposes, Legal Bases, and Retention and Our Vendors Using Cookies and Similar Tracking Technologies on Our Website for Their Own Processing Purposes sections.
Local Storage and Session Storage
We and some of Our Vendors use Local and Session Storage to store technical identifiers and session-based data directly in Your browser's memory. This may include marketing attribution details (such as UTM parameters, referring sources, and page URLs) to improve Website performance and remember Your preferences. Session Storage is temporary and is cleared when You close Your specific browser tab, while Local Storage may persist for a longer period or until You manually clear it.
Please note that while Local or Session Storage may expire or be deleted from Your Device, the Personal Data collected through them may still be retained by Us in accordance with Our storage periods, as well as Our Vendors who process Your Personal Data for their own purposes in accordance with their respective privacy policies. For details, see the Personal Data We Collect: Purposes, Legal Bases, and Retention and Our Vendors Using Cookies and Similar Tracking Technologies on Our Website for Their Own Processing Purposes sections.
Web Beacons / Pixels
Certain sections of Our Website and Our emails contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, tracking pixels, and single-pixel gifs). These permit Us and some of Our Vendors, for example, to count users who have visited specific pages or opened an email, track engagement with interactive buttons, and gather related statistics (such as recording the popularity of a certain section and verifying system and server integrity).
For more information on Our use of Cookies and Similar Tracking Technologies, see the following sections:
Personal Data We Collect: Purposes, Legal Bases, and Retention
How to Manage Cookies and Similar Tracking Technologies on the Website
How to Manage Cookies and Similar Tracking Technologies on the Website
We always use necessary Cookies and Similar Tracking Technologies that do not require consent, which are necessary for the Website to function properly and securely, as well as to respond to Your actions, such as privacy choices or filling out forms. They cannot be switched off in Our systems.
Analytics and advertisement Cookies and Similar Tracking Technologies are only used with Your consent.
Ways to manage Your preferences:
Privacy settings: You can decline non-necessary Cookies and Similar Tracking Technologies, accept all Cookies and Similar Tracking Technologies, or customize Your preferences in the consent banner (the 'Privacy settings' link is accessible in the Website footer at any time).
Browser Settings:
- Privacy Preference Signals: Our Website is configured to recognize and respect the Global Privacy Control (GPC) signal. If Your browser is set to transmit the GPC signal, We will automatically treat it as a request to opt-out of non-necessary Cookies and Similar Tracking Technologies (such as analytics and advertisements), similar to clicking 'Decline' in the consent banner.
- You can set your browser to refuse all Cookies and Similar Tracking Technologies or to alert You when they are used. However, if You do this, some parts of Our Website and Services may not work correctly.
- You can withdraw Your consent or change Your preferences at any time:
- Click the 'Privacy settings' link in the Website footer.
- Adjust Your preferences and save.
- Upon withdrawal, We will immediately stop the execution of relevant technologies and, where technically possible, delete the associated Cookies and Similar Tracking Technologies (except those that are necessary).
For more information on Our use of Cookies and Similar Tracking Technologies, see the following sections:
Personal Data We Collect: Purposes, Legal Bases, and Retention
Sharing of Your Personal Data
We share Your Personal Data with:
- Our Vendors:
- who process Your Personal Data for their own purposes;
- who process Your Personal Data only for Our purposes;
- Other Social Links' entities
- Other recipients.
We do not sell or share Your Personal Data for cross-contextual behavioral advertising without Your consent.
Our Vendors Using Cookies and Similar Tracking Technologies on Our Website for Their Own Processing Purposes
For certain Cookies and Similar Tracking Technologies used on Our Website, Your Personal Data is transmitted to some of Our Vendors (listed in the table below) who process it for their own purposes and act as Data Controllers.
Unless otherwise specified in the table below, the essence of Our arrangements with them stipulates that:
- We are responsible for providing notice about sharing Your Personal Data with them and obtaining Your consent for the processing of Your Personal Data;
- The respective Vendor is independently liable for the security, lawful processing, and fulfillment of Your rights once the data is received within their infrastructure. For more information, see their privacy policies.
For more details, see Our arrangements with them, their privacy policies, and other documents listed in the table below.
| Vendor Name and Address |
Cookies and Similar Tracking Technologies | Purpose of Processing | Categories of Personal Data | Arrangement Between Us and Vendor | Privacy Policy Link and Notes |
|---|---|---|---|---|---|
|
HubSpot, Inc.
Two Canal Park, Cambridge, MA 02141, USA
|
Analytics |
To provide Us with business information and to provide, maintain, append, improve, enhance, and develop HubSpot’s commercial dataset and services;
To develop, support, and improve HubSpot AI features and functionality, including to train HubSpot's AI models.
|
Professional data, which may include, but is not limited to, first and last name, business email address, business employer, business role, professional title, other information You provide in forms on the Website, IP address, online identifiers, and other similar information. | ||
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Google
For EEA Data Subjects: Google Ireland Limited
Gordon House, Barrow Street, Dublin 4, Ireland
For UK Data Subjects: Google LLC 1600 Amphitheatre Parkway, Mountain View, California 94043, USA
|
Analytics | To better understand online behavior and trends, and improve Google products and services. Please see examples here. |
Session statistics and interaction data: data about user interactions with the Website, including automatically collected events and enhanced measurement events (such as information on viewed pages, page scrolls, outbound clicks, downloaded files, video engagement);
Approximate geolocation data: country, region, and city derived from the network's IP address;
Browser and device information: technical device characteristics, including operating system, screen resolution, language settings, and browser type;
Online identifiers: client identifiers (such as the Google Analytics first-party cookie Client ID), cookie identifiers, and device identifiers (such as mobile advertising IDs when advertising features are enabled).
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| Advertisement | To deliver Google services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads You see on Google and on sites and apps of Google's partners. | Google Ads Controller-Controller Data Protection Terms | |||
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Meta Platforms Ireland Limited
Block J, Serpentine Avenue, Dublin 4 Ireland
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Advertisement | To target Our ad campaigns to You, deliver commercial and transactional messages, improve ad delivery, personalize features and content and to improve, provide, and secure the Meta Company Products. |
Event Data: information about You and the actions that You take on Our Website, such as visits to Our Website;
HTTP header information: information about the web browser (e.g. user agent, locale country-level/language);
Information regarding standard/optional events: such as “Page view”, further object properties, as well as buttons clicked by You;
Online identifiers: including IP addresses and, insofar as provided, Meta-related identifiers or device identifiers as well as information on opt-out/limited ad tracking status.
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We and Meta Ireland have:
entered into the Controller Addendum to determine the respective responsibilities for compliance with the obligations under the GDPR with regard to the Joint Processing (as specified in the Meta Business Tools Terms); agreed that We are responsible for providing Data Subjects as a minimum with the information listed under no. 2 in the table; agreed that Meta Ireland is responsible for enabling Data Subjects’ rights under Articles 15-20 GDPR with regard to the Personal Data stored by Meta Ireland after the Joint Processing.
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The information required by Article 13(1)(a) and (b) GDPR, further information on how Meta Ireland processes Personal Data, including the legal basis Meta Ireland relies on and the ways to exercise Data Subject rights against Meta Ireland, can be found in Meta Privacy Policy.
Meta Ireland is a Joint Controller of the Joint Processing.
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| LinkedIn Ireland Unlimited Company Wilton Plaza, Wilton Place, Dublin 2 Ireland |
Advertisement | To deliver, support and improve LinkedIn products and services including, where applicable, retargeting and conversions; to report and perform analysis. |
Data regarding LinkedIn members’ visits to Our Website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamps.
Website Actions: Automatically collected and tagged actions such as button clicks, page visits, and form submissions You may perform on Our Website. Only limited data is collected by Website Actions, such as HTML DOM elements (e.g., button text and page name), button action (click or view), and a session-unique user hash (used to count unique actions on Our Website).
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X Internet Unlimited Company
One Cumberland Place, Fenian Street, Dublin 2 D02 AX07 Ireland
|
Advertisement |
To target Our advertising campaigns on the X Network;
To measure conversions and provide Us with metrics, analytics or reports related to Our advertising campaigns; create custom audiences for Our use; optimize X ad targeting and ad delivery models; and develop, maintain and improve X products and systems.
|
Conversion Data: data regarding conversions or actions of individuals on Our Website, such as Website visits. |
Our Vendors Who Process Your Personal Data only for Our Purposes
We share Your Personal Data with some of Our Vendors (listed in the tables below) who process it under Our instructions and on Our behalf. They act as Data Processors. They have been carefully selected and commissioned by Us, are bound by Our instructions, and are regularly monitored.
| Vendor | Purpose of Disclosure | Categories of Personal Data |
|---|---|---|
| Consent Management Providers (e.g., HubSpot) |
To implement, manage, and record Your consent choices on Our Website. | Technical records of Your consent choices and preferences (information on whether You granted or denied consent for specific categories of Cookies and Similar Tracking Technologies), timestamp of the consent interaction, technical cookie identifiers (flags) required to remember banner display states and prevent it from reappearing during the session, automated privacy signals (such as GPC status), and short-term IP address (processed for country-level geo-detection). |
| Social Media and Search Advertising Networks (e.g., X) |
To connect Your action or conversion on Our Website to Your actions on the Vendor service / network as well as to associate corresponding conversion data with You. | Match Data: data that personally identifies an individual, such as email addresses, cookie IDs, device IDs, or phone numbers for the purpose of matching that individual to a Vendor's user. |
| IP Geolocation and Localization Services (e.g., IP-API) |
To automatically detect Your approximate location (city/region) to properly format phone inputs and customize Website content. | IP address. |
| Content Delivery Network (CDN) and Web Security Providers (e.g., Cloudflare) |
To deliver Website content efficiently and securely, and to protect the Website from malicious traffic and cyber threats. | IP address, HTTP header fields. |
| Website Infrastructure and Content Management Systems (CMS) (e.g., Webflow) |
Providing Website infrastructure. | Clickstream data and behavioral patterns (including viewed pages, page scrolls, outbound clicks, and button actions), a session-unique user hash, screen resolution, and technical characteristics of Your Device. |
| Service Providers for Sending Emails (e.g., HubSpot) |
Email delivery. | Email, first name, last name. |
| Webinar Hosting Platforms (e.g., Zoom) |
To organize and host webinars, manage attendee registration, automatically send confirmation and access links, and analyze webinar attendance and attendee engagement. | First name, last name, email address, details of the webinar registered for or attended, unique attendee tokens, attendance status, duration of participation, and interaction logs (such as Questions and Answers (Q&A), chat messages, and poll responses). |
| Customer Relationship Management (CRM) Platforms | To manage the Service customer relationships and sales pipeline. | Name, email, address, phone number, organization details, job title, position, interaction history, and communication logs. |
Other Social Links' entities
We share Your Personal Data with other Social Links' entities, in which case We will require those entities to honor this Privacy Policy.
Purpose of Disclosure: For internal administrative purposes, corporate management, and group-wide operational reporting.
Legal Basis: Our legitimate interests to manage Our corporate group (for EEA Data Subjects: Article 6(1)(f) GDPR).
Other Recipients
Other recipients who may receive Your Personal Data from Us and process it for their own purposes (acting as Data Controllers) or for Our purposes (acting as Data Processors):
Payment Processors
We may use third-party payment processing services. We will not store or collect Your payment card details. That information is provided directly to third-party payment processors whose use of Your Personal Data is governed by their privacy policies. These payment processors adhere to PCI-DSS standards, managed by the PCI Security Standards Council, a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
Our Consultants and Advisors
We may share Your Personal Data with Our professional consultants and advisors, including, but not limited to, lawyers, accountants, tax advisors, financial auditors, IT auditors, security and cybersecurity consultants, business management consultants, and insurers. In all such cases, We limit the disclosure to the minimum data necessary and, to the extent compatible with the purpose of the disclosure, provide such information in an aggregated or anonymized form.
Purpose of Disclosure: To receive professional advisory services.
Legal Basis: Our legitimate interests to protect Our business operations and rights, mitigate corporate risks, and ensure regulatory compliance and efficient corporate governance (for EEA Data Subjects: Article 6(1)(f) GDPR).
Our Shareholders
We may share Your Personal Data with Our or Our affiliates' shareholders. In all such cases, We limit the disclosure to the minimum data necessary and, to the extent compatible with the purpose of the disclosure, provide such information in an aggregated or anonymized form.
Purpose of Disclosure: To facilitate corporate governance, fulfill corporate reporting requirements, and enable shareholder oversight of business performance and operational audits.
Legal Basis: Compliance with a legal obligation arising from EU or EEA Member State company laws (for EEA Data Subjects: Article 6(1)(c) GDPR) and/or Our legitimate interests to ensure efficient corporate governance and internal accountability, as well as support the stable functioning of Our business (for EEA Data Subjects: Article 6(1)(f) GDPR).
Our Joint Venture Partners
We may share Your Personal Data with Our joint venture partners. In all such cases, We limit the disclosure to the minimum data necessary and, to the extent compatible with the purpose of the disclosure, provide such information in an aggregated or anonymized form.
Purpose of Disclosure: To co-develop products and provide joint services.
Legal Basis: Our legitimate interests to engage in shared business initiatives (for EEA Data Subjects: Article 6(1)(f) GDPR).
Our Investors, Prospective Shareholders, Financial Institutions, and Financial Authorities
We may share Your Personal Data with Our or Our affiliates' current non-shareholder investors (including those holding convertible notes, SAFE instruments, or alternative financing instruments), as well as potential investors, buyers in secondary transactions, underwriters, institutional lenders, credit providers, corporate financing partners, competent financial authorities, and financial market infrastructures (and their professional advisors). In all such cases, We limit the disclosure to the minimum data necessary and, to the extent compatible with the purpose of the disclosure, provide such information in an aggregated or anonymized form.
Purpose of Disclosure: To perform financing agreements, execute investment rounds, capital restructuring, corporate refinancing, secondary share sales, comply with financial standards and regulatory reporting requirements, and comprehensively evaluate Our business performance.
Legal Basis: Compliance with a legal obligation if this processing is required under EU or EEA Member State law (for EEA Data Subjects: Article 6(1)(c) GDPR), or otherwise Our legitimate interests to secure funding, facilitate shareholder liquidity, maintain credit facilities, ensure corporate transparency, and manage corporate capitalization efficiently (for EEA Data Subjects: Article 6(1)(f) GDPR).
Our Acquirers and Merger Partners
We may share Your Personal Data with prospective acquirers or merger partners. In all such cases, We limit the disclosure to the minimum data necessary and, to the extent compatible with the purpose of the disclosure, provide such information in an aggregated or anonymized form.
Purpose of Disclosure: To negotiate and/or execute any merger, sale of Social Links assets, or acquisition of all or a portion of Our business.
Legal Basis: Our legitimate interests to ensure corporate continuity, manage transaction risk, and restructure Our business efficiently (for EEA Data Subjects: Article 6(1)(f) GDPR).
Public Authorities and Law Enforcement
We may disclose Your Personal Data to any competent public authority, including, but not limited to, courts, law enforcement bodies, regulatory or government agencies, tax offices, or other officials.
Purpose of Disclosure: To respond to binding legal requests and comply with reporting obligations, prevent fraud, mitigate security threats, and protect the rights, property, and interests of Social Links, Our affiliates, Service customers or users, or the public.
Legal Basis: Compliance with a legal obligation if this processing is required under EU or EEA Member State law (for EEA Data Subjects: Article 6(1)(c) GDPR), or otherwise Our legitimate interests to comply with legal requirements, as well as protect the rights, property, and interests of Social Links and Our affiliates (for EEA Data Subjects: Article 6(1)(f) GDPR).
International Transfers of Your Personal Data
Your information, including Personal Data, is processed at Our offices and in other places where those involved in processing are located. This means that this information may be transferred to and stored on computers outside of Your state, province, country, or other governmental jurisdiction where data protection laws may differ from those of Your jurisdiction.
We will take all reasonable steps to ensure that Your Personal Data is handled securely, and in accordance with this Privacy Policy, and no transfer of Your Personal Data will take place to any organization or country unless there is an adequate level of protection of Personal Data.
Only for EEA Data Subjects:We engage Our Vendors and have affiliates located in various countries, including countries outside the EEA, and therefore transfer Your Personal Data outside the EEA. To ensure the safety of Your Personal Data:
We have executed Data Processing Agreements (DPAs) with Our Vendors and appropriate agreements with Our affiliates.
We rely on the Data Privacy Framework (DPF) with Our U.S. Vendors, who participate in the DPF Program. We periodically verify that each relevant Vendor holds an active EU-US DPF self-certification covering the relevant Personal Data. For transfers to U.S. Vendors not covered by DPF, and if We transfer Your Personal Data to a country outside the EEA or an international organization for which the European Commission has not issued a decision on an adequate level of Personal Data protection, We use Standard Contractual Clauses (SCCs).
You can find more information about the Standard Contractual Clauses on the European Commission's website. To obtain a copy of the specific safeguards applied to the transfer of Your Personal Data, please contact Us.
California Notice: Real-Time Data Sharing (California Residents Only)
To analyze usage of Our Website and support Our marketing efforts, We install and use Cookies and Similar Tracking Technologies (such as pixels) that capture Your IP address and other addressing information, record and monitor Your interactions with Our Website, and share this information with Our Vendors in real-time, if You consent to this. By enabling non-necessary Cookies and Similar Tracking Technologies on the consent banner, You acknowledge and consent to this real-time capture, recording, and monitoring.
We share this information in real-time with the following Our Vendors: HubSpot, Google, Meta, LinkedIn, X.
Technical Infrastructure and Essential Operations: Please note that regardless of Your privacy preferences, We utilize essential infrastructure, hosting, cloud security, and core operational service providers (such as Webflow, Cloudflare, and authorized IP geolocation services) to securely deliver, host, and maintain the functionality of Our Website. The real-time transmission of technical data (including IP addresses) to these infrastructure providers is limited to ensuring website security, fraud prevention, and operational availability, and does not constitute commercial marketing tracking or unauthorized third-party monitoring.
Your Rights under the GDPR (EEA Data Subjects Only)
You may exercise your rights by contacting Us. Please note that We may ask You to verify Your identity before responding to such requests. If You make a request, We will try Our best to respond to You as soon as possible.
Social Links undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.
You have the following rights:
The Right to Request Access to Your Personal Data
You have the right to obtain from Us (i) confirmation as to whether or not Your Personal Data is being processed, (ii) where that is the case, access to the Personal Data, and (iii) information about the processing itself.
This also enables You to receive a copy of Your Personal Data We hold.
You can exercise this right by contacting Us.
The Right to Request Correction (Rectification) of Your Personal Data
You have the right to request the correction (rectification) of Your Personal Data We hold if it is incomplete or inaccurate.
You can exercise this right by contacting Us.
The Right to Request Deletion (Erasure) of Your Personal Data
You have the right to ask Us to delete Your Personal Data in the following situations:
- Your Personal Data is no longer necessary for the purpose for which they were collected;
- You withdraw consent, and the processing has no other legal basis;
- You have successfully exercised the right to object;
- We have to delete Your personal data due to a legal obligation;
- Your Personal Data has been unlawfully processed.
You can exercise this right by contacting Us.
The Right to Restriction of Processing of Your Personal Data
You have the right to request a restriction of the processing of Your Personal Data when:
- You dispute the accuracy of the Personal Data;
- The processing is unlawful, and You request restriction of use instead of deletion (erasure);
- We no longer need the Personal Data, but it is still necessary for You to exercise a legal claim.
You can request restriction of processing of Your Personal Data We hold by contacting Us.
We restrict the processing of Your Personal Data if You have exercised the right to object. The restriction applies for the time necessary to verify whether Our legitimate reasons prevail over Your legitimate reasons.
Where processing has been restricted, We have the rights:
- to store such Personal Data;
- to process such Personal Data otherwise:
- with Your consent, or
- for the establishment, exercise, or defense of legal claims, or
- for the protection of the rights of another natural or legal person, or
- for reasons of important public interest of the EU or of an EEA Member State.
The Right to Request the Transfer of Your Personal Data
We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format.
Please note that this right only applies if We use Your Personal Data:
- on the basis of Your consent or
- to perform a contract with You.
You can request the transfer of Your Personal Data We hold by contacting Us.
The Right to Object to the Processing of Your Personal Data
You have the right to object to the processing of Your Personal Data where We rely on a legitimate interest as the legal basis for Our processing, and there is something about Your particular situation that makes You want to object to Our processing of Your Personal Data on this legal basis.
We will restrict the processing for the time necessary to verify whether the legitimate reasons pursued by Us prevail over Your legitimate reasons.
You can object to the processing of Your Personal Data by contacting Us.
The Right to Withdraw Your Consent
You have the right to withdraw Your consent to the processing of Your Personal Data at any time, without affecting the lawfulness of processing based on Your consent before its withdrawal.
If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Website and/or the Services.
You can withdraw Your consent:
- For Use of Non-necessary Cookies and Similar Tracking Technologies: By clicking 'Decline' in the consent banner (the 'Privacy settings' link is accessible in the footer at any time);
- For Marketing Communications: By following the unsubscribe link or instructions provided in any email We send;
- For any processing based on Your consent: By contacting Us.
Upon consent withdrawal, We will delete Your Personal Data, unless there is another legal basis that requires or allows Us to retain it.
The Right to Lodge a Complaint with a Supervisory Authority
You have the right to complain to a Data Protection Authority, in particular in the EEA Member State of Your residence, place of work, or place of the alleged infringement, about Our collection, use, and other processing of Your Personal Data.
For more information, please contact Your local data protection authority in the EEA.
Children’s Privacy
Our Website and Services are strictly intended for and directed exclusively to adult users (individuals who are at least 18 years old or have reached the age of majority in their jurisdiction). We do not knowingly offer Our Services to, or intentionally collect Personal Data from, children.
If We obtain actual knowledge that We have accidentally collected Personal Data from a child under the minimum legal age without verifiable parental consent, We will take immediate steps to terminate the access, disable the Account, and permanently delete all such Personal Data from Our systems.
If You become aware that any child under the minimum legal age has provided Us with Personal Data, please contact Us immediately.
Links to Other Websites
This Privacy Policy, Our Website, and Our Services may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third-party's website. We strongly advise You to review the privacy policy of every website You visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites and services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If We make changes, We will post the updated policy on this page and revise the "Last updated" date at the top.
We recommend checking this Privacy Policy periodically for updates. Changes become effective immediately upon being posted on this page.
Contact Us
If You have any questions, concerns, or complaints regarding this Privacy Policy or the processing of Your Personal Data, or if You wish to exercise any of Your data protection rights, You can contact Us by email at privacy@trusterity.io.
You can also reach out to Us by mail:
Social Links, LLC, 228 Park Ave S, PMB 85451 New York, NY 10003, United States;
EU Representative: Social Links NL B.V., Prof. J.H. Bavincklaan 7, 1183AT Amstelveen, The Netherlands